https://www.gabriellarackoff.com/work daily 1.0 2025-06-17 https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1610572004574-NIJYXYOTPBBKN0LJ9J3M/theBrandVoiceTextIndex.jpg Work - The Brand Voice https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1610571877328-FQ60SZJSOSU8YP38RJMQ/ABC_MN.jpg Work - ABC Stay Home with Me https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1556985564677-0Y7ZFPGBC18V2ASQL2VC/NEO_texture_full+width.png Work https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1558365145352-XJYLFWSTHPPN35KJNVXS/Lyft2.jpg Work https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1558365235371-7C1IEG1FPCJEAO6RXAZG/Goldbergs2.jpg Work https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1558365830855-HNWF5OIX81B9P7OVVBAI/Screen+Shot+2019-05-04+at+12.08.56+PM.png Work https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1558365952490-C8MBEH6R8L8KHMNN3B3X/Foodora2.jpg Work https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1558473357674-BWFM6TFH3SITVN8JPPXE/RG_gif.gif Work https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1589233630352-YQLZSU6N7A2SR5A9934I/ABC_StayHomewithMe_MN.jpg Work https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1600879104000-LDOT1E41FC7XP8OGEYA4/choppy-hair-with-natural-highlights-shoulder-length-500x500.jpg Work https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1605197060572-OQ86M600AZZ7NV41XLAH/theBrandVoiceTextIndex.jpg Work https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1695659686485-O8YVN7CB9O7WON4P942K/image-asset.gif Work - To the movies & beyond Scene rewards were centred on movies and restaurants. Our goal was to evolve it as a loyalty program for groceries, travel, and still, of course, movies and dining. While movie rewards were largely geared at a younger audience, the rebrand needed to address a wider range of people and categories. The visual identity was designed by the team at OneMethod. My role: brand platform development https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1695741517895-5V6EMBEP2KT1AHH6M75M/03-Lotly-LogoDynamic.jpg Work - Rethinking collaborative real estate Lotly is a real estate startup that allows investors to contribute directly to the down payment of a home purchaser. The purchaser gets into the market sooner, and the investor doesn’t have to be a landlord. They came to us for a brand story and visual identity that would crystalize their offering in the increasingly crowded PropTech space. The visual identity was designed by the team at OneMethod. My role: brand foundations for launch https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1558534581578-WP9BS66FF4ADZGI5O6FK/Drop1.jpg Work - Toast-broke Millennials eat outside the home more than any other demographic and are often criticized for their lifestyle choices, like the infamous article by an Australian millionaire blaming millennials’ avocado toast obsession for their inability to purchase homes. My role: concept development, creative strategy https://www.gabriellarackoff.com/new-blog daily 0.75 2020-08-06 https://www.gabriellarackoff.com/about-contact daily 0.75 2025-05-01 https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1555873922144-US34XAZIUF0LUSYUPZDQ/IMG-2239.JPG About + Contact - Building brands with an eye for what’s next. Joshua Tree National Park, 2017 https://www.gabriellarackoff.com/principles daily 0.75 2025-03-18 https://www.gabriellarackoff.com/press daily 0.75 2021-01-22 https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1611344425554-YFK4BEG5VQQ0WJL18S6K/Women%2Bof%2BInfluence.jpg Press - Women of Influence “Meet Gabriella Rackoff & Zoe Share: Toronto-based marketing & tech professionals & Co-authors of a kids’ ABC book about the pandemic” https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1611346325660-P1Z10L6LO7X2QQAV7CP3/ABC_MN.jpg Press - Applied Arts ABC Stay Home with Me: Gabriella Rackoff & Zoe Share illustrate the new normal https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1611347202243-6CUU6KAHCPFDG73U9R4R/SideHustle.jpg Press - Business Insider “Agency Side Hustle Launches to Bring Side Hustles Out of the Shadows” https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1611344622299-X2HY1H0Z3VN5800ZYQYH/The%2BMessage.jpg Press - The Message “C is for COVID, and other alphabet lessons” https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1611345830065-47SQRJ5BT9KTYCH7LWRG/CBC.jpg Press - CBC Metro Morning “Toronto mothers introduce their new pandemic-themed children's book” https://images.squarespace-cdn.com/content/v1/5cb9cdcf755be26933726b86/1611346808581-K3ABD8WNNS37UX8143UQ/strategyjury.jpg Press - Strategy Online “Meet the 2018 Agency of the Year juries”